Job Description
PPC Campaign Manager (Legal Marketing Specialist) Location: Boston, MA (or Remote/Hybrid) Reports to: Director of Marketing / Managing Partner
The Firm At Jeffrey Glassman Injury Lawyers, we don't just settle cases; we rebuild lives. As one of Boston's most recognized personal injury firms, we thrive on high-volume, high-impact advocacy. To stay at the top, we need a data-driven PPC powerhouse to lead our digital acquisition strategy and ensure that when someone needs help, our name is the first one they see.
The Role We are seeking a PPC Campaign Manager who lives and breathes Google Ads. You will be responsible for the end-to-end strategy, execution, and optimization of our paid search campaigns. In the ultra-competitive personal injury landscape, "good enough" doesn't cut it. We need someone who can navigate high CPCs, optimize for high-intent conversions, and ruthlessly cut waste from our budget.
Key Responsibilities - Strategy & Execution: Build, launch, and manage large-scale Google Ads campaigns (Search, Display, and LSAs) specifically tailored to personal injury (motor vehicle accidents, medical malpractice, workers' comp, etc.).
- Keyword Intelligence: Conduct deep-dive keyword research to identify high-intent search terms while building out robust negative keyword lists to minimize irrelevant spend.
- A/B Testing: Constantly iterate on ad copy and landing page elements to improve Quality Score and Click-Through Rates (CTR).
- Budget Stewardship: Manage significant monthly spends with a focus on CPA (Cost Per Acquisition) rather than just vanity metrics like clicks.
- Offline Conversion Tracking: maintain a consistent tracking report on offline conversion and use this data to drive optimization in campaign management.
- Data Analysis & Reporting: Utilize GA4, Google Tag Manager, and CallRail (or similar) to track the full lead lifecycle. Provide weekly reports on ROI, lead quality, and conversion trends.
- Competitor Monitoring: Keep a pulse on the Boston legal market to ensure our bidding strategies remain aggressive and effective.
- Click Fraud Mitigation: Proactively monitor and defend our budget against malicious bot traffic and competitor clicking. You will be responsible for managing third-party mitigation tools (e.g., ClickCease, Lunio, or CHEQ), performing manual IP exclusion audits, and filing monthly "Invalid Traffic" refund requests with Google to ensure every dollar is spent on a legitimate potential client.
Required Qualifications - 3+ Years of Experience: Proven track record in Google Ads management, preferably in a high-ticket, high-competition industry (Legal, Insurance, or Finance).
- The "Legal" Edge: Direct experience in Personal Injury PPC is a massive plus. You should know the difference between a "car accident" lead and a "fender bender" lead.
- Technical Mastery: Deep proficiency with Google Ads Editor, GA4, and conversion tracking implementation.
- Analytical Mindset: You enjoy digging into the "why" behind the data and can pivot strategies based on performance trends.
- Certifications: Active Google Ads Search and Display certifications.
Preferred Skills - Experience with Landing Page Optimization (Unbounce, Instapage, or WordPress).
- Familiarity with CRM integration (e.g., Filevine, Litify, or Salesforce) to track "signed case" ROI.
- Knowledge of SEO synergy (how paid and organic work together).
Why Join Jeffrey Glassman Injury Lawyers? - High-Impact Work: Your work directly results in helping injured people get the justice they deserve.
- Resources: We provide the budget and tools necessary to win. We don't micromanage; we results-manage.
- Competitive Compensation: Salary commensurate with experience, plus performance-based incentives.
- Culture: A fast-paced, collaborative environment where innovative ideas are encouraged and rewarded.
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