Direct message the job poster from Educated Solutions Corp ESC has an exciting opportunity for an Online/Digital Marketing Generalist to drive both customer- and seller-facing campaigns that support our premier client’s artisan community. This is a unique opportunity to help small businesses thrive on a platform dedicated to handcrafted, high-quality products. As part of the client’s NA Stores Marketing Team, you’ll manage high-impact digital campaigns for events like Back to School, Labor Day, and Holiday, while also crafting communications that support and educate Handmade sellers through newsletters, forums, and webinars. This is a cross-functional role starting as a 4-month contractor, working onsite in Seattle, with high visibility and the opportunity to collaborate across multiple internal teams and tools, offering excellent exposure to the ecosystem and potential for long-term conversion. Key Responsibilities Develop and execute customer-facing marketing campaigns for Handmade, including product curation, onsite merchandising, and event- and deal-driven landing pages Create seller-facing communications including monthly newsletters, webinar content, and forum posts Own the performance reporting of campaigns using tools such as SQL, Tableau, and Excel, turning data into actionable insights Analyze key metrics such as CTR, conversion rate, and WoW sales to optimize campaign effectiveness Collaborate cross-functionally with teams across design, product, analytics, and category management to launch and scale campaigns Manage content creation tools like Arborist, Content Symphony, Sophia, and Daily Orders Typical Day in the Role Create and optimize digital placements for upcoming campaigns and promotions Analyze daily sales data and refine marketing strategy accordingly Draft and review seller communications (newsletters, announcements) Collaborate with team members in marketing and merchandising on cross-channel initiatives Flex between different priorities based on business needs (fluid day-to-day) Tools used: SQL, Excel, Tableau , Amazon’s internal CMS and merchandising platforms Required Experience: Bachelor's degree in Marketing, Business, Communications, or related field 2+ years of experience in online digital marketing or merchandising (e.g., Amazon, Starbucks, Nordstrom, Expedia) Strong campaign experience in digital content merchandising, email/newsletter marketing, and eCommerce analytics Fluency in analyzing digital performance metrics (CTR, WoW, sales) in Excel Experience with weekly business reporting and creating actionable insights Familiarity with Amazon platforms and customer-facing campaign workflows Tools: Arborist, Content Symphony, Sophia, Daily Orders, SQL, Tableau, Excel Strong writing and communication skills for both internal and external audiences Preferred: Experience in B2C digital campaigns with a retail or eCommerce brand Disqualifiers (Do NOT apply if): Your background is in event planning, field marketing, or person-to-person marketing You do not have digital campaign or online merchandising experience Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing and Advertising Industries Retail Referrals increase your chances of interviewing at Educated Solutions Corp by 2x Sign in to set job alerts for “Online Marketing Manager” roles. Digital Marketing Manager, Nordstrom Email (Hybrid, Seattle) Product Marketing Manager, Workplace SMB Digital Marketing Manager, Seller Success Email Marketing Manager, CA SPRS Marketing Social Media Campaign Manager, Amazon Business Seattle, WA $70,900.00-$151,700.00 1 day ago Digital - Manager, Direct to Customer, Email Marketing Product Marketing Manager, Seller Success Performance Marketing Manager, Seller Success Seattle, WA $72,600.00-$155,200.00 1 day ago Greater Seattle Area $78,000.00-$100,000.00 1 week ago Social Media & Community Manager (Generative AI) Sr. Brand Marketing Manager (Bilingual Japanese/English) Bellevue, WA $125,000.00-$187,000.00 4 days ago Marketing Automation Manager, Seller Success Programs Mercer Island, WA $90,000.00-$120,000.00 3 weeks ago Marketing Manager, Digital Ads ADA Program, Amazon Digital Ads Marketing Manager, Digital Ads ADA Program, Amazon Digital Ads Seattle, WA $128,600.00-$212,600.00 1 week ago Social Analytics Manager, Global Social Media, Communications We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
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