Marketing Coordinator Job at LanceSoft, Parsippany, NJ

  • LanceSoft
  • Parsippany, NJ

Job Description

Shift Hours: 8:00 AM to 5:00 PM

Job Summary
We are seeking an organized and detail-oriented Marketing Coordinator to support the marketing team with a variety of projects and initiatives. This entry-level role will assist with marketing calendars, social media content, graphic design, event and trade show coordination, vendor communication, marketing collateral, and product launch activities.
The ideal candidate is a creative and highly organized professional who can manage multiple priorities in a fast-paced environment while working effectively with internal teams, external vendors, agency partners, customers, and other stakeholders.


Key Responsibilities
  • Manage and maintain the marketing calendar and support multiple marketing projects and initiatives.
  • Assist with planning and coordinating events, trade shows, workshops, and other marketing activities.
  • Support social media marketing and advertising activities across platforms such as Facebook and Instagram .
  • Create, coordinate, and maintain social media and other marketing content.
  • Measure and report social media engagement metrics and provide recommendations for improvement.
  • Assist with online search marketing, keyword content, and analytical reporting.
  • Create and support the development of graphic design assets for digital, retail, trade events, and internal communications.
  • Develop marketing collateral including brochures, posters, banners, displays, packaging, literature, and other promotional materials.
  • Work with agency partners and internal teams to ensure marketing materials are accurate, consistent, and aligned with brand standards.
  • Coordinate with internal resources on go-to-market deliverables and product launch activities.
  • Communicate and coordinate with vendors, customers, sales teams, and other business partners.
  • Assist with trade show booth setup, breakdown, product shipments, collateral, and sample inventory.
  • Coordinate marketing collateral inventory and delivery to appropriate channels.
  • Manage product sample inventory and coordinate product loan requests, fulfillment, tracking, and shipments to media.
  • Support photography and marketing asset creation for product launches, social media campaigns, workshops, and other initiatives.
  • Provide general support for marketing communications projects and other duties as assigned.

Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field .
  • Prior experience in marketing coordination, marketing support, or a related role .
  • Hands-on experience with graphic design and graphic design software.
  • Experience with social media marketing and content creation .
  • Experience with project coordination or project management .
  • Strong organizational and time-management skills with the ability to manage multiple priorities.
  • Strong written and verbal communication skills.
  • Proficiency with Microsoft Word, Excel, and PowerPoint .
  • Ability to work effectively with cross-functional teams, vendors, agency partners, customers, and management.
  • Strong attention to detail and understanding of basic graphic design principles.

Preferred Skills
  • Experience with Adobe Creative Suite, Photoshop, Illustrator, or similar design tools .
  • Experience coordinating events, trade shows, or industry conferences .
  • Experience with marketing analytics and social media engagement reporting.
  • Experience with photography or digital content production.
  • Experience working with external agencies or vendors.

Key Competencies
  • Highly organized and detail-oriented
  • Creative and resourceful
  • Strong communication and interpersonal skills
  • Ability to multitask and prioritize in a fast-paced environment
  • Strong problem-solving and decision-making skills
  • Comfortable working independently and as part of a cross-functional team
  • Flexible and willing to support events and marketing activities as needed

Working Conditions
  • Primarily an office-based role in Parsippany, NJ .
  • Occasional travel may be required for industry events and trade shows.
  • Position may require standing and moving for extended periods during events and trade shows.
  • Occasional lifting and handling of products, marketing materials, and event equipment may be required.
  • Ability to sit for extended periods and work extensively on a computer.
  • Must be comfortable working in a fast-paced environment while managing multiple projects simultaneously.

Job Tags

Work at office, Flexible hours, Shift work

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